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Three Basic Steps for SEO

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Companies are popping up everywhere offering to make your business appear in the top spot on the beloved Google and the buzzwords Search Engine Optimization is being used more and more. What they fail to tell you is that search engine optimization is a long term marketing effort. It takes months and sometimes years to get your company into the top spot for certain keywords.

As a small business, there are 3 main steps towards improving your search engine optimization and it doesn’t have to cost you a thing. The first and perhaps the most important step that everybody forgets is what are the search terms you want to appear for. For this article, we’re going to use the sample that we’re a pool company servicing Irving, Texas. 

Step 1. Narrow the field.

Your website ranks based on keywords that google picks up as well as some other things that we’ll go into in the next step. But first, we need to identify keywords we want our website to rank for. For our example, The typical business owner may think that appearing as the top result for “pool maintenance” should be the goal. But this is not the case the search phrase “pool maintenance” is one that millions of people search and will take years to break into the top spots. Additionally, it doesn’t narrow the field, a pool company in Irving, Texas won’t benefit by showing up to somebody in California. A better search engine term would be “pool maintenance company in Irving texas” or “pool service in Irving Texas.

Step 2. It’s a marathon, not a sprint

Google and other networks look for the latest content and want to drive people to websites that are constantly being updated. At a minimum, you should be attempting to publish one or two new pieces of content every month. The new content should be based on the keywords that you identified in step 1. For our example, a blog post which talks about how pools are affected in Irving Texas due to the local climate would be a great one as you can include some of the search terms seen above. Now, I want to be very careful with this, don’t and I can’t stress this enough, don’t keyword stuff your website. There is a lot of misinformation out there that says you should include your exact search term as many times as possible in the blog. Don’t do it, just write naturally, and when you re-read it if you can add in your optimal search term go for it.

Step 3. Do the basics

A lot of times we forget to do the basics. Before you can run you have to learn to crawl and then walk. By having BizWeb.Dev build your website we take care of all this but if you don’t use us then here are a few things to look at. Your website’s speed is one of the basic tenets that google looks at, nobody wants to be waiting and google wants people to get the information they need fast. The next and often forgotten is tags, every website has tags which delineate important information such as the headline or subheader. Make sure to use these and don’t forget those pesky alt tags. Alt tags are what show up when images can’t be downloaded by a website visitor but google also sees them. 

There are books a thousand pages long about search engine optimization and we can’t hit every point but if you follow the basics you’ll rank higher than most of the small business websites that ignore it all. Narrow the field, publish often but remember it’s a marathon, and most importantly don’t forget the basics with your small business website.

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